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Monday, May 4, 2020 | History

3 edition of Marketing management and the decision sciences found in the catalog.

Marketing management and the decision sciences

William R. Darden

Marketing management and the decision sciences

theory and applications

by William R. Darden

  • 270 Want to read
  • 31 Currently reading

Published by Allyn and Bacon in Boston .
Written in English

    Subjects:
  • Marketing research -- Addresses, essays, lectures,
  • Marketing -- Management,
  • Decision making -- Addresses, essays, lectures

  • Edition Notes

    Includes bibliographical references.

    Statement[by] William R. Darden [and] Rudolph P. Lamone.
    ContributionsLamone, Rudolph P., 1931- joint comp.
    Classifications
    LC ClassificationsHF5415.2 .D28
    The Physical Object
    Paginationx, 576 p.
    Number of Pages576
    ID Numbers
    Open LibraryOL4465691M
    LC Control Number79129576

      Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.5/5.

    The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger, and Cincinnati Gas & Electric have funded his research, which has been published in Management Science, Operations Research, Mathematical Programming, Decision Sciences, and other journals. Managerial economics is a management science that gives you more idea about the economic aspects of a market and how they affect your decision making. This is very important because economic profits play a crucial role in a market based economy.

    - Buy Project Management: The Managerial Process (Mcgraw-hill Series Operations and Decision Sciences) book online at best prices in India on Read Project Management: The Managerial Process (Mcgraw-hill Series Operations and Decision Sciences) book reviews & author details and more at Free delivery on qualified orders/5(78). Decision Sciences Apply Decision Sciences filter ; Entrepreneurship Apply Entrepreneurship filter ; Human Resource Management Apply Human Resource Management filter ; Management Apply Management filter ; Marketing Apply Marketing filter ; Public Administration Apply Public Administration filter.


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